Using Digital Signage in the Travel and Leisure Industry Interactive House Designs

Using Digital Signage in the Travel and Leisure Industry

June 28, 2011 – 6:16 pm

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This product informs the hotel visitor in new ways of communication and engagement. By using digital billboards, the hotel management can update visitors, renew restaurant specials and advertise products quickly and efficiently, with virtually no human contact, which eliminates potential down time. In most applications this is on a WIFI network, so data can be changed in an instant. Both individual hotels and motels, through to global chains of accommodation, can benefit from moving away from the more conventional static forms of advertising to dynamic, high resolution, eye-ball catching moving images, promoting products and services. This is also replacing the in-room television ‘hotel channel’, which was an innovative concept of it’s time however it is time to move on.

4 major points of consideration should be thought of when planning the deployment of such media:

• The most effective position for the hotel visitors to view the display (point of purchase, i.e. check-in desk) • Power supplies, as dynamic advertising will require numerous points, both for power and network cables (though it may be possible to hook up using WIFI) • Where the main computer network will run from – maybe there is already a dedicated room for this technology? • Content management – an appointed employee(s) who has the training and appropriate information and access to run the system.

A great deal of research has been carried out to shown a massive ROI, from guests and promoting several products through to the sales generated in attractive ways of digital advertising.

Interactive House Designs